10 Most Followed Ex-BBNaija Housemates on Social Media
Since its rebirth in 2017, Big Brother Naija (BBNaija) has grown into more than just a reality show — it’s a major launchpad for African digital influencers. The platform has produced stars who have amassed millions of followers across Instagram, Twitter (X), and TikTok.
Some gained stardom through love triangles, drama, or disqualification; others earned public admiration through talent, authenticity, and branding. Here’s a look at the 10 most followed BBNaija ex-housemates in 2025 — and why they dominate the digital world.
1. Mercy Eke (@official_mercyeke)
- Instagram: 4.5M+
- TikTok: 1.2M
- Twitter (X): 1.3M
Mercy won Season 4 (Pepper Dem, 2019), becoming BBNaija’s first female champion. Known for her glamorous looks and boss-lady energy, she’s signed numerous brand deals and starred in reality series.
Her relationship with Ike, and spats with Tacha, kept her in headlines. Despite controversies, Mercy built a loyal fanbase and remains the most followed female housemate.
2. Laycon (@itslaycon)
- Instagram: 3.3M
- Twitter (X): 2.8M
- TikTok: 1.5M
Winner of Season 5 (Lockdown, 2020), Laycon leveraged his popularity into a music career. His lyrical depth and relatable nature gained him millions of ICONs (his fanbase).
His rift with Erica and his open discussions about sickle cell helped him resonate beyond the screen.
3. Liquorose (@liquorose)
- Instagram: 3.6M
- TikTok: 3.3M
- Twitter (X): 1M+
Runner-up in Season 6 (Shine Ya Eye, 2021), Liquorose wowed fans with her dance talent. A former member of GGB Dance Crew, she’s also a model and influencer.
Her publicized breakup with Emmanuel kept her trending, but her craft has always kept her relevant.
4. Tacha (@symply_tacha)
- Instagram: 3.5M
- Twitter (X): 1.8M
- TikTok: 900K
Though disqualified in Season 4, Tacha is a social media juggernaut. Her confidence and “no-nonsense” personality won her fans and foes alike.
She’s now an entrepreneur and activist, constantly trending for hot takes on Nigerian politics and pop culture.
ALSO READ: BBNaija’s 10 Most Iconic Fights Ever!
5. Erica Nlewedim (@ericanlewedim)
- Instagram: 3.2M
- Twitter (X): 1.6M
- TikTok: 600K
Disqualified in Season 5, Erica rebranded into a model, actress, and beauty brand owner. Her romance with Kiddwaya and feud with Laycon gave her early buzz.
Now, she earns respect for her ambassador deals and rising acting portfolio.
6. Whitemoney (@whitemoney__)
- Instagram: 1.9M
- Twitter (X): 900K
- TikTok: 1.1M
Winner of Season 6, Whitemoney’s “street-smart chef” image and lovable vibe won him fans across age groups.
He posts skits, cooking content, and motivational videos, which keep his brand engaging and authentic.
7. Nengi Hampson (@nengiofficial)
- Instagram: 3.2M
- Twitter (X): 1.2M
- TikTok: 700K
From BBNaija Season 5, Nengi built a classy and controversy-free image. She’s a go-to face for fashion brands and public appearances.
Her quiet but consistent growth makes her a brand favorite in beauty and fashion.
8. Phyna (@unusualphyna)
- Instagram: 1.4M
- TikTok: 1.6M
- Twitter (X): 500K
Phyna won Season 7 (Level Up, 2022) and stayed true to her raw, loud, and unfiltered style. She frequently clashes with trolls online, which only boosts her visibility.
She now runs a YouTube show and comedy series.
9. Cee-C (@ceec_official)
- Instagram: 3.2M
- Twitter (X): 850K
- TikTok: 400K
Cee-C, the runner-up in Season 3 (Double Wahala, 2018), became a fitness and fashion influencer. Her confrontations in the house made her divisive, but she used that buzz to launch her brand.
Her fitness routines and fashion line now attract new fans beyond BBNaija circles.
10. Alex Unusual (@alex_unusual)
- Instagram: 3.1M
- Twitter (X): 900K
- TikTok: 500K
Also from Season 3, Alex has carved a niche in lifestyle vlogging and event hosting. Her dance routines and charity advocacy make her a balanced mix of fun and substance.
Alex remains one of the most relatable BBNaija alumni.
Influence Beyond the House
These housemates prove that BBNaija fame is only the beginning. Whether through fashion, music, or social commentary, each one has turned their moment of reality TV fame into a powerful digital brand.
From millions of followers to million-naira endorsement deals, their journeys are a masterclass in fame, controversy, and longevity in Nigeria’s digital entertainment space.
